Worksheet
Content audit sheet
The grid for completing lesson one: list your top posts by saves and shares, note which product each features, and mark the ones ready to be made shoppable this week.
Coming soon
Glossary & worksheets
The vocabulary of social commerce, and worksheets for applying it.
Every term this site uses, defined in plain language, followed by the practical sheets for working through each lesson on your own accounts. No email gate — read, copy, and use whatever is useful.
Glossary
Nine terms worth knowing before you start.
- Social commerce
- Selling products directly inside social media platforms, so that discovery and purchase happen in the same environment rather than being split between an app and an external website.
- Shoppable content
- Any post, video, or live stream with a product attached to it, allowing a viewer to begin a purchase from the content itself instead of searching for the item elsewhere.
- In-app checkout
- Completing payment without leaving the social platform. This is the mechanic that separates social commerce from ordinary social media marketing, and the reason conversion rates differ so much.
- Social storefront
- A browsable product catalogue attached to your profile on a platform. It gives visitors somewhere to go after a single post interests them, functioning as a shop rather than a single listing.
- Live shopping
- Selling in real time during a broadcast, with products presented as cards viewers can tap. It suits launches, bundles, and anything that benefits from demonstration or time pressure.
- Conversational commerce
- Completing a sale through comments or direct messages. Common for bespoke, made-to-order, or high-value goods where a buyer has questions before committing.
- Attribution
- The rule that determines which piece of content receives credit for a sale. Post-level attribution assigns that credit to an individual post rather than to a whole platform.
- Creator affiliate
- A creator who earns commission for sales generated by their own content. It's the standard way to grow your library of selling content without producing more of it yourself.
- Repurposing
- Reworking content you already published into a new format or onto a new surface. In social commerce it usually means adding products to posts that already proved they hold attention.
Worksheets
Sheets for working through each lesson yourself.
Comparison
Which selling surface fits you
The five social commerce surfaces side by side on typical fees, product fit, price range, and effort to run — so beginners can choose one to learn rather than attempting all of them.
Coming soon
Checklist
Before you switch it on
A 21-point readiness check covering catalogue subsets, pricing after platform fees, shipping and returns wording, message response times, and stock accuracy.
Coming soon
Guide
Beginner's measurement setup
A walkthrough of capturing in-app orders server-side, tying them to a specific post, reconciling with each platform's dashboard, and netting refunds automatically.
Coming soon
Template
Weekly and monthly routine planner
The sustainable rhythm from lesson three laid out as a calendar: what to tag weekly, which archive post to revive, and the monthly review that decides what to stop making.
Coming soon
Benchmarks
What progress looks like
Reference figures for in-app conversion, revenue per thousand views, share of catalogue that sells, and return rate by surface — with what to change to move each one.
Coming soon
New here? Start with the definition.
If the terms above are unfamiliar, read the full explanation of what social commerce is and how each of its five forms works, then come back to the worksheets.
From definition to practice
Learn the concept here, then see social commerce working on your own accounts.
Everything on this site is free to read and apply on your own. When you'd rather be walked through it, Socialscale will set up the selling surfaces, attach your products to the content you already publish, and show you what each post earns.